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Learn more about GTM Brands
OUR VALUES & CULTURE
OUR BRANDS
Cause
Our brands adopt new visitors into passionate members because of our storytelling, community warmth and rave reviews from current customers.
Community
We use our 3C framework (Community, Cause and Care) to humanize and differentiate our brands.
Care
The media love featuring us and our community because our products are innovative and our messaging is sensational and fun.
TEAM
Our focus is on continuous improvement and this gives us superpowers. Getting just a little bit better each day means explosive compound growth.
HUMAN CAPITAL
We constantly seek and empower A-players to realize our company vision.
Our team members have a Growth mindset, crave the process of continuous improvement and have an attitude of service.
Our team is so good at what they do that leadership is constantly removing themselves as bottlenecks.
ARMED FOR SUCCESS
Every member of our team is aware of where we are going and their role and responsibility in realizing our vision.
Our team is continually learning. We attend conferences, contribute in masterminds and online communities.
Management set clear quarterly and annual goals and priorities for teams and individuals. Individual plans include work and personal goals that promote the organizations and individuals growth.
We are always reading books, listening to podcasts and taking courses to accelerate our learning curve so we can accomplish more faster.
NETWORKING
Our network is one of the biggest drivers of our net worth.
We actively seek new friends and develop our relationships by serving them with information, connections and opportunities.
We share our successes and failures so others can leverage their lessons.
Masterminds are integral to our success and we have an intimate inner circle that we share with weekly and meet every year.
SYSTEM, AUTOMATION & PROCESS
The majority of our work is governed by defined systems and processes. Once we become proficient in a process, we implement structure and automation.
Our training platform is constantly updated with fresh content by our SME and reviewed by our training officer. Iteration is at the heart of continuous improvement so we update our platform quarterly.
Our team is so efficient that the leaders are the bottleneck and no longer needed to operate the business.
MARKETING PRODEV
We are devoted to creating unique evergreen products in multi-billion dollar industries that the market craves.<br /> Our R&D team has a systemized approach with set criteria to improve or build new products. We qualify products with customer feedback, surveying and crowdfunding. We have set goals for each brand we build and we regularly sell brands that don't meet the threshold.
CONVERSION RATE OPTIMIZATION
Our traffic is heavily diversified across paid and organic channels. We don’t rely on any single source to drive the majority of revenue.
We are always testing new channels of traffic to scale our revenue. We have a UGC system that provides our creative team the majority of their content.
We collaborate with the best creative teams to deliver sensational marketing campaigns featuring our customer heroes.
MEDIA BUYING
Our marketing team is constantly improving the performance, margins and profitability of our brands with structured testing.
Our CRO system, process and creativity enables and drives infinite leverage.
Agencies and brands are constantly asking to work with us because of our ability to perform at scale.
MANUFACTURING
We have relationships with multiple suppliers, manufacturers and agents to produce our products.
Our manufacturers are our partners, are world class and we have a bond built through problem solving together, communication and past success.
We leverage QA services to address quality issues earlier than later.
LOGISTICS
We leverage technology to automate and deliver a consistent customer experience globally.
Marketplace management, Inventory management and order routing are automated.
Our relationship with suppliers, forwarders and 3PL’s is strong because of communication, finding solutions together and automation.
FINANCE
We are always receiving offers to buy our brands because of our management reputation, automation, scalability and profitability.
We have the cash needed to acquire new businesses and scale, work with A-player team members, and align incentives with shared outcomes.
